Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: Snowy demonstration
A classic VW demonstration.
Kelford Labs Daily: What do your customers say?
Their words, not yours.
Kelford Labs Daily: The way to sell is to sell
Sample and demonstrate
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: Where do you start?
Start by demonstrating.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Daily: Stand for something
Singularly credible.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we