Strategy means act — Kelford Labs Daily
No action, no information
The good of bad content — Kelford Labs Daily
Get boring to get better.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
Who am I to judge? — Kelford Labs Daily
The reward of patience.
The other half of what to say — Kelford Labs Daily
Saying what you do instead.
Half of what to say — Kelford Labs Daily
What do they do that you don’t?
Paint yourself into a corner — Kelford Labs Daily
Inspiring constraints.
Re-Starting Marketing — Kelford Labs Weekly
Getting back after a pause.
Boring or important? — Kelford Labs Daily
At the moment of need, we’re important.
As little as possible, as long as possible — Kelford Labs Daily
Keep at it before you add more to it.
Don’t Make These Marketing Mistakes — Kelford Labs Daily
Avoid these to keep moving forward.