Kelford Labs Daily: Who’s looking for you?
Are you helping them find you?
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Kelford Labs Daily: This is where the value is
How to uncover what makes you unique
Kelford Labs Daily: Value Creating Combinations
Combining compliments and creating value.
Kelford Labs Daily: Compliments you crave
What testimonials do you want?
Kelford Labs Daily: Critical compliments
How customers see you.
Kelford Labs Daily: Uncovering value
What your past clients know.
Kelford Labs Weekly: Deceptively simple marketing
Simple things are difficult.
Kelford Labs Daily: What’s next, not just what’s best
Path dependence in marketing
Kelford Labs Daily: What to give away
And what to keep exclusive.
Kelford Labs Daily: Stop reading LinkedIn
And start marketing.
Kelford Labs Daily: Minimum Viable Marketing
The right amount to start with.