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Kelford Labs Daily: What will you trade?
Daily Labs focus tradeoff strategy position experiment

Kelford Labs Daily: What will you trade?

Do less to do more.

Joel Kelly
Nov 15, 2023
Kelford Labs Weekly: Value | Values Worksheet
Weekly Labs framework value ai tools focus demo

Kelford Labs Weekly: Value | Values Worksheet

And a Marketing Motivator GPT

Joel Kelly
Nov 14, 2023
Kelford Daily Lab: The sacrifice of focus
Daily Labs focus value specific tradeoff books customers experiment

Kelford Daily Lab: The sacrifice of focus

What to give up to grow.

Joel Kelly
Nov 14, 2023
Kelford Labs Daily: What’s your customer’s environment?
Daily Labs customers perspective focus curiosity experiment context books

Kelford Labs Daily: What’s your customer’s environment?

Environments trigger action.

Joel Kelly
Nov 13, 2023
Kelford Labs Daily: Get better not bigger
Daily Labs focus specific scale value experiment linkedin

Kelford Labs Daily: Get better not bigger

How focus helps you grow.

Joel Kelly
Nov 10, 2023
Kelford Labs Daily: One thing for one reason
Daily Labs focus specific messaging value tradeoff clarity books

Kelford Labs Daily: One thing for one reason

Don’t dilute your marketing.

Joel Kelly
Nov 9, 2023
Kelford Labs Daily: Marketing recovery
Daily Labs focus persistence patience customers persona sustainable energy books experiment

Kelford Labs Daily: Marketing recovery

Manage your ability to persist.

Joel Kelly
Nov 8, 2023
Kelford Labs Weekly: Video — Defining your value(s)
Weekly Labs video value different customers practice

Kelford Labs Weekly: Video — Defining your value(s)

The values that create your value

Joel Kelly
Nov 7, 2023
Kelford Labs Daily: Make the right impression
Daily Labs focus customers attention energy mindset books experiment

Kelford Labs Daily: Make the right impression

Focus on customers, not competitors.

Joel Kelly
Nov 7, 2023
Kelford Labs Daily: No cutlery needed
Daily Labs focus value specific clarity constraint books experiment

Kelford Labs Daily: No cutlery needed

Don’t add, remove.

Joel Kelly
Nov 6, 2023
Kelford Labs Daily: The limits of language
Daily Labs value writing messaging experiment action

Kelford Labs Daily: The limits of language

Are they reading or experiencing?

Joel Kelly
Nov 3, 2023
Kelford Labs Daily: Why should I listen to you?
Daily Labs credible trust perspective value content signal books

Kelford Labs Daily: Why should I listen to you?

What’s your perspective?

Joel Kelly
Nov 2, 2023
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