Who are you talking to??? — Kelford Labs Daily
A real person, not a persona.
clarity
100 posts
Are you reaching for the right words? — Kelford Labs Daily
Don’t impress, understand.
The 5 Elements of Intro Copy — Kelford Labs Weekly
Make it memorable.
Testing your intro copy — Kelford Labs Daily
5 Questions to Ask
Prevent in the Present — Kelford Labs Daily
Solving a real problem now.
Say it without saying it — Kelford Labs Daily
Reference your industry while rising above it.
How do you know there’s a problem? — Kelford Labs Daily
The first step in solving it.
What do you do? — Kelford Labs Daily
What do you say?
Your market, their mind — Kelford Labs Weekly
What you can ask to know what to say.
Safe or interesting? — Kelford Labs Daily
Guarantee or opportunity?
Does anyone need strategy? — Kelford Labs Daily
Or do they need the actions?
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