When we meet with a new client, a very common sentiment is a sense of anxiety that pervades their marketing. Some say they hate it. Some say they like it, but it stresses them out. Others have just been trying to ignore it, or let someone else handle it.
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.
“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker
