The problem with personas — Kelford Labs Daily
They’re not real.
Daily Labs
100 posts
Market, don’t present — Kelford Labs Daily
Selling takes demonstrating.
Can marketing make you better? — Kelford Labs Daily
Demonstrating real value.
Where the words come from — Kelford Labs Daily
Doing the prep work.
What if everyone else did it? — Kelford Labs Daily
Would it still work?
Make your messages memorable — Kelford Labs Daily
So they remember them.
“A fact draws us in” — Kelford Labs Daily
Give them something to imagine.
Proving we’re human — Kelford Labs Daily
In an AI world.
Can’t AI do it for me? — Kelford Labs Daily
You need to practice.
The process of positioning — Kelford Labs Daily
Not all at once.
The power of “Yes, but” — Kelford Labs Daily
Amplify believability
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