Offers average instead of increase — Kelford Labs Daily
Do less of what your clients don’t value.
expand
4 posts
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
Focus further, go farther — Kelford Labs Daily
New markets, same value.
The irresistible pressure to expand
There’s a dangerous pressure in business. The pressure to have more and more products, so we can capture more of the market. To further and further expand our target market, so we can appeal to everyone. Or to provide more and more services, so we can do more work with our current customers.
Showing of 4 posts