Daily Lab: The way to get started
Pretend you’re lazy
Pretend you’re lazy
Don’t cut through the noise—make it quieter.
What to ask to get the right answer.
Attention is all that matters.
What are you demonstrating?
What’s the difference?
Don’t compare, create.
Over deliver your value.
When and where before what.
Fun gets the work done.
Ignore jargon, focus on value.
Don’t just market the category you’re in