Best or best deal? — Kelford Labs Daily
Who are you talking to?
different
100 posts
The Reason to Switch — Kelford Labs Daily
Marketing’s job is to give them one.
Prompting your own uniqueness — Kelford Labs Weekly
Writing prompts for marketing content.
Curiosity is better than better — Kelford Labs Daily
Your competitive edge.
Where to find marketing gold — Kelford Labs Weekly
It’s hiding in plain sight.
Where big brands come from — Kelford Labs Daily
Focus, not expansion.
Total Demonstrable Market — Kelford Labs Daily
Who can you really reach?
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
The other half of what to say — Kelford Labs Daily
Saying what you do instead.
Half of what to say — Kelford Labs Daily
What do they do that you don’t?
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