The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
different
100 posts
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
The other half of what to say — Kelford Labs Daily
Saying what you do instead.
Half of what to say — Kelford Labs Daily
What do they do that you don’t?
Enticing or Entitled — Kelford Labs Weekly
Which era are you in?
Tell a good story, first — Kelford Labs Daily
Your process is your story.
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
Kelford Labs Daily: Focused Marketing Advice
Some ideas don’t mix.
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
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