Model: New tech, old marketing
A marketer’s approach to new tech like AI.
different
100 posts
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: Is your marketing noise or signal?
Don’t blend in.
Daily Lab: How’s boring help?
What makes you boring makes you special.
Daily Lab: Here’s to the boring ones
What makes you magical?
Daily Lab: “That’s where the hungry people are.”
Where are people hungry for your value?
Daily Lab: What’s your secret?
How any tool can help or hurt
Model: Organic content in an AI world
It’s time we talked about AI.
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: Show them what you don’t do
Overdeliver because you’ve made the tradeoffs they value most.
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Showing of 100 posts