Kelford Labs Daily: The secret of effective marketing
One thing at a time.
One thing at a time.
Don’t look busy, get more done.
Growth from focus
The 3 components of strategy
It’s all one thing.
As little as possible, as long as possible.
With perfectionism.
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Strategy is simply the structure to work efficiently to get what you want.
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
A lot of us were raised to believe that, if we’re having fun or doing something we find easy, we’re not really working. And that feeling can stick with us even as business owners, consultants, or creators.
What does “strategy” even mean? What’s your definition? Do you see it as just a “synonym for expensive,” as one economist called it?