Marketing at a moment’s notice — Kelford Labs Daily
By knowing our measurements.
measure
29 posts
“Measuring” your marketing — Kelford Labs Weekly
Before it’s in market.
Feeling the pulse — Kelford Labs Daily
By expecting failure.
The DEW Test — Kelford Labs Daily
The test before the change.
Wishful Advertising Thinking — Kelford Labs Daily
Ads work once things are working.
Kelford Labs Daily: Is it already working?
Assessing your marketing before you see results.
Kelford Labs Daily: The numbers you’re looking for
What went up, what went down
Daily Lab: How to measure success
Write it down right now
Daily Lab: Is your new strategy working?
How to tell before you see results.
Daily Lab: Before you can measure, you must make
Sometimes, we’ve got to create the information we want to measure.
Are you DEWing it?
Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.
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