Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
mistake
43 posts
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Make the story go there now
Put your important stuff first.
Daily Lab: Your worst story is your best story.
Demonstrate that you learn and grow.
Where great ads come from
The key to Scientific Advertising
Daily Lab: The key ingredient
Success needs more failure.
Daily Lab: The opposite of advertising
Cold outreach often sends the exact wrong signal.
Daily Lab: “Scrubs are cheaper than booms.”
It’s never too late to improve your launch.
“Genius hesitates”
When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.
Getting better at the wrong things
The astronaut Chris Hadfield once provided perhaps the most important lesson in all of business, life, and marketing: “No matter how bad a situation is,” he wrote, “you can always make it worse.”
You’ve already lost that money
You’ve probably tried a lot of things to market your business over the years. And you may have noticed that the tough part isn’t coming up with new ideas to try out. The tough part is stopping the stuff that isn’t working.
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