“How do you know you have a problem?” — Kelford Labs Daily
The answer tells you everything.
pain point
6 posts
One step at a time — Kelford Labs Daily
Positive progress, not pain.
Daily Lab: What the customer wants
What to ask to get the right answer.
Whose side are you on?
A recent spam message offered me the opportunity to get “10–15 appointments every week” for my business, as if more meetings is the secret to success. These cold emails, messages, or calls are unwelcome because they’re not interested in me.
The more you address, the fewer you attract
I don’t know about you, but for me, August has always been the month that made me suddenly aware that the year is going to end at some point.
The only way under high heaven
Unless we have an external accountability, if there’s something we should do but don’t want to do, chances are we won’t do it. At least not for long.
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