Daily Lab: The key ingredient
Success needs more failure.
perspective
76 posts
Daily Lab: Farther sight, fewer turns
Change isn’t on its way. It never left.
Daily Lab: Where sales and marketing meet
The customer isn’t on a journey. You are.
Daily Lab: What do you need to hear?
The pace was always yours to set.
Daily Lab: The emergency inside
Others only see a challenge
Telling is repelling, proving is moving
If I have to tell you something, you unconsciously assume there’s a reason I can’t show you.
It’s never how you wanted it
If there’s one lesson life insists on reminding me of, it’s this: You can get what you want, but it will never be how you wanted it.
You’re writing it, not reading it
“I can’t write about that, everyone in my industry already knows it.” A friend recently said that to me. They were worried that the marketing content they were working on was too rudimentary, too basic to be impressive. Have you ever worried about that?
The future isn’t real
When we think about “the future” of our business or our marketing, we’re not considering real events. We’re imagining what might happen. No matter how skilled we may be at marketing, our vision of the future is quite literally a figment of our imagination.
How to get better marketing advice
It’s hard to see our own business objectively. It’s hard because we’re so close to it. We can’t see much of ourselves without a mirror, and we can’t always see our own business from the inside, either.
More before they are counted
Worrying can paralyze us. It can keep us from getting our marketing work done, from stretching ourselves beyond our current capabilities, and from experimenting with new strategies and techniques.
A torrent of change
On May 4, 1844, over an experimental line extending the almost 40 miles from D.C. to Baltimore, Samuel Morse sent four words. A similar message sent just days before would have taken hours to arrive. Now, it travelled the distance in an instant.
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