Marketing in your most-noticed moments — Kelford Labs Daily
By measuring first.
position
100 posts
Verbal reversals — Kelford Labs Daily
Approach, don’t avoid.
Bridging the credibility gap — Kelford Labs Daily
By focusing on your current expertise.
Where the words come from — Kelford Labs Daily
Doing the prep work.
The process of positioning — Kelford Labs Daily
Not all at once.
When a position breaks down — Kelford Labs Daily
Sometimes that’s a good thing.
One thing, everywhere — Kelford Labs Daily
We must make choices.
Unique, not better — Kelford Labs Daily
Less is more.
Where your position starts — Kelford Labs Daily
The choices you’ve made.
What do you do? — Kelford Labs Daily
What do you say?
What to know to be noticed — Kelford Labs Weekly
The Four Characteristics of a Customer
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
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