Kelford Labs Daily: Where your position is built
In the prospect, not the product.
position
100 posts
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: The other type of research
Not just them, but also you.
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Daily: Stand for something
Singularly credible.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: Value prop implementation
Promises into action.
Showing of 100 posts