“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
position
100 posts
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: Grow your business, not your operation
How expansion backfires.
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Daily: Where your position is built
In the prospect, not the product.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: The other type of research
Not just them, but also you.
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: The hard part of focusing
It means saying no.
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