Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
position
100 posts
Kelford Labs Daily: You’re the best
For someone in particular.
Kelford Labs Daily: Is the opposite silly?
Making real choices.
Kelford Labs Daily: Nothing to stick to
What’s your context?
Kelford Labs Daily: What will you trade?
Do less to do more.
Daily Lab: Write this before you write anything else
Do you know your marketing position?
Daily Lab: What are you demonstrating?
A quick experiment.
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
Daily Lab: Market your own business
Don’t just market the category you’re in
Daily Lab: The perfect flaws
What you don’t do makes you more valuable.
Daily Lab: You’re not “better”
You’re better than that.
Daily Lab: Contract into relevance
Don’t expand, focus.
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