You’re not being paid to suffer
A lot of us were raised to believe that, if we’re having fun or doing something we find easy, we’re not really working. And that feeling can stick with us even as business owners, consultants, or creators.
pricing
15 posts
How do you suppose customers choose?
A large part of my day-to-day work is applying marketing strategy to help people make a successful transition into consulting. And some of the most common struggles I help them work through are variations on, “My industry is so price-sensitive.”
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Showing of 15 posts