rangefinder - Kelford Inc. (Page 3)

Daily Labs value distance rangefinder customers process perspective

The customer isn’t on a journey. You are.

May 12, 2023

Weekly Labs video rangefinder framework distance customers marketing funnel

An exercise to find your best customers, even if they’re far away.

Apr 25, 2023

Weekly Labs Daily Labs commentary practice action procrastination rangefinder marketing funnel habit patience persistence

The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.

Apr 18, 2023

Weekly Labs framework rangefinder distance value customers strategy tradeoff experience focus

It helps you look for the answers to: Where are my customers, and how do I reach them?

Apr 12, 2023

Weekly Labs model framework rangefinder distance customers value marketing funnel feedback

One of the most common questions I get is simply: “Where do I go to reach people?”

Apr 4, 2023

Daily Labs value distance different specific rangefinder

Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?

Mar 22, 2023