Try it before you buy it — Kelford Labs Daily
Don’t commit to what you haven’t tried.
sample
6 posts
Nothing better than a demo — Kelford Labs Daily
Be demonstrative, not descriptive.
Nothing new is easy to sell — Kelford Labs Weekly
Fight fear with familiarity.
Did this work? — Kelford Labs Weekly
A real-world writing demonstration
Kelford Labs Daily: The way to sell is to sell
Sample and demonstrate
The seriousness of fun marketing
Marketing you aren’t doing, or don’t like, won’t work. That’s why I’m constantly going on about making it more fun.
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