Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
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100 posts
The Components of Content — Kelford Labs Daily
3 Tips for Making Content
Brand matters more now — Kelford Labs Daily
Building a credible brand.
What makes an ideal client? — Kelford Labs Daily
How I define “Ideal”.
Aligning your process with your prospects — Kelford Labs Daily
Where could you be spending your time?
Focus first, growth second — Kelford Labs Daily
One customer before many customers.
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
Kelford Labs Daily: All day, every day
Credibility from intense focus.
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Daily: Individual marketing
Focus on one to get many.
Kelford Labs Daily: One word rather than two
Focus on less, not more.
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