Daily Lab: Don’t become the emergency
Emergency strategies for crisis and risk communicators.
sustainable
63 posts
Daily Lab: The end takes care of itself
Take care of the means, and the end takes care of itself.
Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.
Daily Lab: The pace is the point.
To stay fast, slow down.
Daily Lab: Could you do this forever?
The question to ask before you start.
Daily Lab: Experts don’t build brands
To grow a sustainable business, though, marketing costs need to go down over time, not up.
Daily Lab: Progress breeds patience
Marketing is a lot easier, a lot more fun, and a lot less stressful when you’re patient.
One Big Day
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
You can’t skip this step
Today’s newsletter is, hopefully, applicable to everyone, but it’s specifically focused on small business owners and consultants. No one else—no agency, partner, or consultant—can care more about your dream, your business, or your marketing than you do.
Charge your value or lose it
I was talking to a good friend about a business idea he’s been mulling. He presented his (excellent) plan for the work he’d do, and the clients he’d attract. And then he said, “And I think I’ll just charge a couple hundred bucks for it.” Because I can’t help myself, I immediately blurted out, “No.”
It’s not everything—it’s this one thing
Everything is overwhelming. Writing the copy for your new website. Your social media marketing. Your latent guilt over not yet joining TikTok, and your growing worry that everyone else is moving faster than you are.
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