Daily Lab: Herky Jerky Hell
Marketing for always, not just for now.
Marketing for always, not just for now.
As little as possible, as long as possible.
Joel walks you through the Efficient Persister framework.
Let’s build a content strategy together in the minute or two it takes to read this newsletter.
How to act quickly, for as long as it takes.
What we really need is recovery.
Emergency strategies for crisis and risk communicators.
Take care of the means, and the end takes care of itself.
The only thing you need, the one thing you can’t do without.
To stay fast, slow down.
The question to ask before you start.
To grow a sustainable business, though, marketing costs need to go down over time, not up.