Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
tradeoff
100 posts
Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: Value prop implementation
Promises into action.
Kelford Labs Daily: Demonstration visualization
Demonstrating value in person.
Kelford Labs Daily: The big things you don’t do
That others do.
Kelford Labs Weekly: Deceptively simple marketing
Simple things are difficult.
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