Framework: Make content worth making
Make content magic.
Weekly Labs
100 posts
Model: Organic content in an AI world
It’s time we talked about AI.
Video: Efficient Persister Walkthrough
Joel walks you through the Efficient Persister framework.
Commentary: Success fades into view
How to act quickly, for as long as it takes.
Framework: Be an efficient persister
How to slow down so you can go faster.
Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
Commentary: The secret to marketing performance
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
Video: Content Writing Follow-Along
Grab a pen and paper, or open up a text editor, and write content ideas alongside Leah from Kelford Inc.
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
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