Kelford Labs Daily: The most important part first
The most important thing is attention.
The most important thing is attention.
Set a timer and get to work.
How could it still work?
AI doesn’t make you special. You do.
Simplify without losing the specifics.
On writing bad first drafts.
Articulating your value for your very best customers.
Value, then verbiage.
How to write website copy.
Their words, not yours.
Put your important stuff first.
Writing based on your value, step by step.