Kelford Labs Daily: What if nobody saw it?
How could it still work?
writing
100 posts
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: Realistic writing doubt
On writing bad first drafts.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: What do your customers say?
Their words, not yours.
Kelford Labs Daily: Make the story go there now
Put your important stuff first.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: Simple, direct, and real
Write for one, not for everyone.
Kelford Labs Daily: All there is to it
The simple truth of advertising.
Showing of 100 posts