Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Joel Kelly
100 posts
Marketer. Writer. Loved by all.
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: Is your marketing noise or signal?
Don’t blend in.
Daily Lab: Where does new business come from?
Don’t cold call, deliver value.
Daily Lab: Change the product, not the price
How to avoid discounting
Highlights: Demonstrating value daily
Our favorite Daily Labs from the past month.
Daily Lab: The point of content
Is to demonstrate value.
Daily Lab: Values they’ll value
Combine what you value most with what they value most.
Daily Lab: “We must feel our way.”
Permission to prepare.
Daily Lab: How to write quickly
Do the writing part last.
Daily Lab: Herky Jerky Hell
Marketing for always, not just for now.
Daily Lab: Just take the compliment
Combine what you’re good at with what you care most about.
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