Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Joel Kelly
100 posts
Marketer. Writer. Loved by all.
Daily Lab: Are you selling hours or insight?
Which would you rather do? Increase your effort or your insight?
Daily Lab: “I just need a meeting.”
It takes more than selling to do great marketing.
Video: Content Writing Follow-Along
Grab a pen and paper, or open up a text editor, and write content ideas alongside Leah from Kelford Inc.
Daily Lab: Your marketing is your work
“What marketing can I do that would make me even better at what my customers value most?”
Daily Lab: Don’t buy the best practice
Or: “The best is bad, actually.”
Daily Lab: We do what we like
People tend to do things they like, and they tend not to do things they don’t like.
Daily Lab: Make your words count
The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
Daily Lab: Don’t try to convince
Marketing gets into trouble when it tries to convince people of things. When it papers over flaws or embellishes facts.
Daily Lab: This is all strategy is
Strategy is simply the structure to work efficiently to get what you want.
Showing of 100 posts