Production before perfection — Kelford Labs Daily
Finish, then finesse.
Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
Aligning your process with your prospects — Kelford Labs Daily
Where could you be spending your time?
Demonstrably caring — Kelford Labs Daily
What are you doing to show you care?
Focus first, growth second — Kelford Labs Daily
One customer before many customers.
Wishful Advertising Thinking — Kelford Labs Daily
Ads work once things are working.
But what if we fail? — Kelford Labs Daily
Marketing as experimentation.
Being found without Google — Kelford Labs Daily
What to do about “Google Zero”
Tell a good story, first — Kelford Labs Daily
Your process is your story.
Your process is your position — Kelford Labs Weekly
What you do is what you say.
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
“The crowd within” — Kelford Labs Daily
Slowing your marketing down.