Daily Lab: Who are my customers?
Who wants what you sell?
Daily Lab: Write this before you write anything else
Do you know your marketing position?
Daily Lab: What are you demonstrating?
A quick experiment.
Daily Lab: Do less, get more
Growth from focus
Daily Lab: Their words, not yours
How you’ll know what to say.
Daily Lab: You’re already marketing
What value are you demonstrating?
The Marketer’s Law
Attention is a cost.
Daily Lab: Computer chess
And the computer is better.
Daily Lab: What’s a strategy?
The 3 components of strategy
Daily Lab: Average efforts, average results
YOUR best, not THE best.
Daily Lab: More like darts than archery
What happens if you miss?
Daily Lab: How to chop a tree in two
Why consistency counts