Being found without Google — Kelford Labs Daily
What to do about “Google Zero”
Tell a good story, first — Kelford Labs Daily
Your process is your story.
Your process is your position — Kelford Labs Weekly
What you do is what you say.
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
“The crowd within” — Kelford Labs Daily
Slowing your marketing down.
Kelford Labs Daily: Less time not writing
Start and keep on til the end.
Kelford Labs Daily: Edit.
Fix what needs fixing.
Kelford Labs Daily: The most important part first
The most important thing is attention.
Kelford Labs Daily: Is it already working?
Assessing your marketing before you see results.
Kelford Labs Daily: Give yourself less time
Set a timer and get to work.
Kelford Labs Daily: All day, every day
Credibility from intense focus.
Kelford Labs Daily: What if nobody saw it?
How could it still work?