Kelford Labs Daily: Marketing you want
Don’t sell, demonstrate.
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: Value prop implementation
Promises into action.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: Marketing is how you help
So hang onto it.
Kelford Labs Daily: The most valuable thing you’re not doing
Asking your customers.
Kelford Labs Daily: Demonstration visualization
Demonstrating value in person.
Kelford Labs Daily: The big things you don’t do
That others do.
Kelford Labs Daily: Who’s looking for you?
Are you helping them find you?
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Kelford Labs Daily: This is where the value is
How to uncover what makes you unique
Kelford Labs Daily: Value Creating Combinations
Combining compliments and creating value.