Daily Lab: Your old marketing hasn’t spoiled
Good marketing keeps.
Daily Lab: A simple story structure
How to tell a story.
Daily Lab: One size won’t fit
Use the words your prospects use.
Daily Lab: Who are my customers?
Who wants what you sell?
Daily Lab: Write this before you write anything else
Do you know your marketing position?
Daily Lab: What are you demonstrating?
A quick experiment.
Daily Lab: Do less, get more
Growth from focus
Daily Lab: Their words, not yours
How you’ll know what to say.
Daily Lab: You’re already marketing
What value are you demonstrating?
The Marketer’s Law
Attention is a cost.
Daily Lab: Computer chess
And the computer is better.
Daily Lab: What’s a strategy?
The 3 components of strategy