The Worry List: Utterly unglamorous, incredibly important
This week’s newsletter builds on last week’s to demonstrate how to use and maintain a Worry List. It’s time to go full flashlight on our worries.
This week’s newsletter builds on last week’s to demonstrate how to use and maintain a Worry List. It’s time to go full flashlight on our worries.
Worrying can paralyze us. It can keep us from getting our marketing work done, from stretching ourselves beyond our current capabilities, and from experimenting with new strategies and techniques.
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
2020 is a year of anxieties for everyone, business owners included. And a particular strain of anxiety I’ve noticed is over competition.
When we meet with a new client, a very common sentiment is a sense of anxiety that pervades their marketing. Some say they hate it. Some say they like it, but it stresses them out. Others have just been trying to ignore it, or let someone else handle it.