Kelford Labs Daily: Committee meeting advertising
When everyone gets their way, the customer doesn’t.
clarity
100 posts
Kelford Labs Daily: Nothing to stick to
What’s your context?
Kelford Labs Daily: How clear can you be?
One simple sentence.
Kelford Labs Daily: One thing for one reason
Don’t dilute your marketing.
Kelford Labs Daily: No cutlery needed
Don’t add, remove.
Daily Lab: What are you demonstrating?
A quick experiment.
Daily Lab: Their words, not yours
How you’ll know what to say.
Daily Lab: What’s a strategy?
The 3 components of strategy
Daily Lab: Sales, marketing, or branding?
What’s the difference?
Daily Lab: Simpler words, simpler work
Ignore jargon, focus on value.
Daily Lab: “The reader is the little car.”
Making it easier to drive through your writing.
The Bob Test
How to test your ads before they run.
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