Kelford Labs Daily: Marketing need or want?
And why the difference matters.
clarity
100 posts
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Make the story go there now
Put your important stuff first.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: The most valuable thing you’re not doing
Asking your customers.
Kelford Labs Daily: Simple, direct, and real
Write for one, not for everyone.
Kelford Labs Daily: Committee meeting advertising
When everyone gets their way, the customer doesn’t.
Kelford Labs Daily: Nothing to stick to
What’s your context?
Kelford Labs Daily: How clear can you be?
One simple sentence.
Kelford Labs Daily: One thing for one reason
Don’t dilute your marketing.
Kelford Labs Daily: No cutlery needed
Don’t add, remove.
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