Framework: Be an efficient persister
How to slow down so you can go faster.
constraint
40 posts
Daily Lab: What your strategy is missing
Boundaries do not confine us, they keep us on track.
Daily Lab: A bitter lesson
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Daily Lab: Are you selling hours or insight?
Which would you rather do? Increase your effort or your insight?
Will it make the boat go faster?
According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
What is there to meet about?
Frequent marketing meetings are often a sign of marketing struggles. Of course, when marketing is struggling, we tend to meet about it. But the meeting itself is part of the problem, or at least a symptom of a greater one.
Average is deadly
“Because George believed he was supposed to find a solution, he did.” Whether we believe it or not, our beliefs affect our actions and our abilities.
People don’t eat in the long run
The long-term benefits of focusing on a clear, reinforceable position are obvious: We get to do work we love, that we’re the best at, for clients who appreciate our value and are happy to pay profitable prices for it.
What we can and cannot do
People reportedly spend about an hour every week just deciding what to watch on Netflix. And more than two hours every week deciding what to eat. And that was before the pandemic.
Getting unstuck in the middle
This is the first in a short series on moving your service business up-market through marketing strategy. If the Ever Given container ship fiasco taught us anything, it’s that getting stuck is a lot easier than getting unstuck.
The irresistible pressure to expand
There’s a dangerous pressure in business. The pressure to have more and more products, so we can capture more of the market. To further and further expand our target market, so we can appeal to everyone. Or to provide more and more services, so we can do more work with our current customers.
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