Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
content
100 posts
Daily Lab: 100% Organic Content
All the content created here on Kelford Labs will be getting a “100% organic” label going forward.
Daily Lab: Why a daily newsletter?
Why write a daily newsletter?
Daily Lab: Find closer customers
Find minds already changed, already needing the type of thing you sell.
Video: Content Writing Follow-Along
Grab a pen and paper, or open up a text editor, and write content ideas alongside Leah from Kelford Inc.
Daily Lab: Your marketing is your work
“What marketing can I do that would make me even better at what my customers value most?”
Daily Lab: Make your words count
The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
You’re writing it, not reading it
“I can’t write about that, everyone in my industry already knows it.” A friend recently said that to me. They were worried that the marketing content they were working on was too rudimentary, too basic to be impressive. Have you ever worried about that?
Start as close to the end as possible
For anyone who struggles with coming up with topics for their content marketing, I can relate.
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