How to not make it worse — Kelford Labs Weekly
What to say about the current situation.
crisis
18 posts
Kelford Labs Weekly: The stress and pressure of working in public
So how do we handle stress and pressure and work at our best—and lead our teams at theirs—without burning out or burning bridges?
Daily Lab: Calm in the chaos
Practicing calm when things are tough.
Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response
An interview with Dr. Dan Dworkis
Video: The ZERO Plan
A video summary of the ZERO Plan framework.
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
ZERO Plan Part 4: The Final Framework
Putting your ZERO Plan together.
Zero Plan Part 3: Mitigating Major Risks
Plan to avoid the worst outcomes.
Daily Lab: A good plan for a bad outcome
How to get what we want even when we get nothing.
Zero Plan Part 2: Hedging
How to bet on your worst outcome.
Zero Plan Part 1: Honest Assessment
What will go wrong if you get zero results?
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Showing of 18 posts