Where big brands come from — Kelford Labs Daily
Focus, not expansion.
demand
50 posts
Total Demonstrable Market — Kelford Labs Daily
Who can you really reach?
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
Making sales faster — Kelford Labs Daily
Who already needs you?
Being found without Google — Kelford Labs Daily
What to do about “Google Zero”
Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
Kelford Labs Daily: “Here is the right method”
How to change minds (you don’t).
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Who’s looking for you?
Are you helping them find you?
Kelford Labs Daily: Good idea or good business?
And how to know the difference.
Daily Lab: Who are my customers?
Who wants what you sell?
Daily Lab: A marketing road trip
When and where before what.
Showing of 50 posts