Daily Lab: Your worst story is your best story.
Demonstrate that you learn and grow.
failure
40 posts
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
Daily Lab: A good plan for a bad outcome
How to get what we want even when we get nothing.
Daily Lab: Making something out of nothing
Planning for a zero, so you don’t have to feel like one.
Daily Lab: Plan to keep playing
Don’t give up, get better.
Where great ads come from
The key to Scientific Advertising
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Daily Lab: The key ingredient
Success needs more failure.
Your marketing won’t work
Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.
It’s a slip and not a fall
At the age of 49, only a few years before being elevated to the presidency, Abraham Lincoln considered himself a flat failure. And on that evening in 1858, after watching the election results come in at the telegraph office, he walked home defeated.
It merely failed
The future is a mystery to us all. And that means the greatest risk is in assuming it isn’t. In assuming our plans are perfect and won’t need adjustment.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
Showing of 40 posts