Marketing when it’s the last thing on your mind — Kelford Labs Daily
By being helpful.
failure
56 posts
Planning for things to break — Kelford Labs Daily
Preparing to change.
Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
But what if we fail? — Kelford Labs Daily
Marketing as experimentation.
Daily Lab: Your worst story is your best story.
Demonstrate that you learn and grow.
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
Daily Lab: A good plan for a bad outcome
How to get what we want even when we get nothing.
Daily Lab: Making something out of nothing
Planning for a zero, so you don’t have to feel like one.
Daily Lab: Plan to keep playing
Don’t give up, get better.
Where great ads come from
The key to Scientific Advertising
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Daily Lab: The key ingredient
Success needs more failure.
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