The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
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55 posts
Kelford Labs Daily: Is it already working?
Assessing your marketing before you see results.
Kelford Labs Daily: A reason to be nosy
Understanding your ideal clients.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: Prompting the model
Getting the right answer by asking the right question
Kelford Labs Daily: What do your customers say?
Their words, not yours.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Marketing is how you help
So hang onto it.
Kelford Labs Daily: The most valuable thing you’re not doing
Asking your customers.
Kelford Labs Daily: Compliments you crave
What testimonials do you want?
Kelford Labs Daily: Critical compliments
How customers see you.
Kelford Labs Daily: The numbers you’re looking for
What went up, what went down
Showing of 55 posts