Kelford Labs Daily: Demonstrating Value at a Distance
How marketing, sales, and branding work together.
focus
100 posts
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: The value of less
Adding more can backfire.
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
Kelford Labs Daily: Grow your business, not your operation
How expansion backfires.
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Daily: One word rather than two
Focus on less, not more.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
Kelford Labs Daily: Where your position is built
In the prospect, not the product.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Showing of 100 posts