Marketing or messaging? — Kelford Labs Daily
What you say, not just what you do.
messaging
100 posts
What is marketing for? — Kelford Labs Weekly
Discover, define, demonstrate
Make your messages memorable — Kelford Labs Daily
So they remember them.
How to not make it worse — Kelford Labs Weekly
What to say about the current situation.
Here’s what to focus on — Kelford Labs Daily
What you can overdeliver on.
Why consistency matters — Kelford Labs Daily
In the same way, in the same place.
Who’s your marketing about? — Kelford Labs Daily
You, or them?
The marketing funnel is a marketing myth — Kelford Labs Daily
Focus on the distance instead.
Encoding your message — Kelford Labs Daily
Making marketing memorable.
What we pay attention to — Kelford Labs Daily
Are the things we care about.
One thing, everywhere — Kelford Labs Daily
We must make choices.
The writing puzzle — Kelford Labs Daily
Finding better words.
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