Don’t just ask, market — Kelford Labs Daily
The only way to know for sure.
mistake
43 posts
When a position breaks down — Kelford Labs Daily
Sometimes that’s a good thing.
Messaging mistakes — Kelford Labs Daily
4 Mistakes to Avoid
Updated: A bitter lesson — Kelford Labs Daily
Which we must accept.
Protect what makes it work — Kelford Labs Daily
The details that define it.
Total Demonstrable Market — Kelford Labs Daily
Who can you really reach?
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
Don’t Make These Marketing Mistakes — Kelford Labs Daily
Avoid these to keep moving forward.
Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
Wishful Advertising Thinking — Kelford Labs Daily
Ads work once things are working.
But what if we fail? — Kelford Labs Daily
Marketing as experimentation.
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