Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
optimization
20 posts
Don’t optimize too early — Kelford Labs Daily
Get started first.
Where do we grow from here? — Kelford Labs Daily
New goals, new growth.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: Data-driven demonstration
What data causes your progress?
Getting better at the wrong things
The astronaut Chris Hadfield once provided perhaps the most important lesson in all of business, life, and marketing: “No matter how bad a situation is,” he wrote, “you can always make it worse.”
We must start with gold
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
Focus on the most likely outcomes
It’s easy to panic and imagine the worst-case scenarios for any project we embark on. And it’s just as easy to fantasize about the very best outcomes. But it’s a little more difficult, yet profoundly more important, to analyze the most likely best and worst cases.
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