“Stop the willpower madness”
Marketing efforts don’t fail. They stop. Like New Year’s Resolutions, our marketing efforts simply peter out and fade away over time.
persistence
74 posts
Your marketing won’t work
Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.
How I’ll get what I want this year
I used to think the secret to getting what I wanted was to have an ambitious goal, to state it publicly, and to exert as much effort as I could in that direction, as fast as I could. But I was wrong. That doesn’t actually work.
It’s a slip and not a fall
At the age of 49, only a few years before being elevated to the presidency, Abraham Lincoln considered himself a flat failure. And on that evening in 1858, after watching the election results come in at the telegraph office, he walked home defeated.
It merely failed
The future is a mystery to us all. And that means the greatest risk is in assuming it isn’t. In assuming our plans are perfect and won’t need adjustment.
When in doubt, land long
On July 20, 1969, Neil Armstrong had a decision to make. The Lunar Module’s onboard computer was guiding the craft toward a crater’s edge, and a field of boulders “the size of Volkswagens,” according to biographer James R. Hansen.
If you can’t see the goal, set a pace
With the New Year now upon us and ambitious goals set, or resolutions made, we’re entering a dangerous period of disillusionment. The first shock may come when we realize we don’t suddenly have more energy or motivation this year than we did last year.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
You paid the fare—make sure you arrive
The most important concept in strategy is commitment. Not a commitment to do the same thing forever. Not a stubborn resistance to change. But a commitment to truly give a direction your all.
Not lazy, but afraid
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
They’re stuck too
2020 is a year of anxieties for everyone, business owners included. And a particular strain of anxiety I’ve noticed is over competition.
You can’t throw work against a thinking problem
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
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