Start as close to the end as possible
For anyone who struggles with coming up with topics for their content marketing, I can relate.
practice
100 posts
Joy
There’s a tendency for consultants, especially new ones, to take themselves pretty seriously. I certainly did. Knowing, as Benjamin Franklin once said, that “grave men are taken ... as wise men,” I fell into the trap of trying to be overly serious in my conversations, marketing, and day-to-day work.
That which you actually do
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
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