Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
process
100 posts
Aligning your process with your prospects — Kelford Labs Daily
Where could you be spending your time?
Tell a good story, first — Kelford Labs Daily
Your process is your story.
Your process is your position — Kelford Labs Weekly
What you do is what you say.
“The crowd within” — Kelford Labs Daily
Slowing your marketing down.
Kelford Labs Daily: Less time not writing
Start and keep on til the end.
Kelford Labs Daily: Edit.
Fix what needs fixing.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: What’s next, not just what’s best
Path dependence in marketing
Showing of 100 posts